Disciplines

Identity
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Pash Living Identity and Website

Marketing themselves as a high quality replica designer furniture retailer, Pash had ambitions of breaking out of the wholesale market and into the High Street. With an existing identity that was dated and falling behind in the market, Pash asked for a new identity that reflected their belief and love for timeless design whilst making them attractive to new consumers. Based on their vision, we devised an identity with an updated colour palette, tone of voice and typographic style that reflected their values. In addition to a new brand identity, a strategy was put in place for Pash to follow, changing the way that they engaged with their customers; using social media campaigns to create brand awareness and drive sales through a new user friendly, cross platform website.

The Results

Our work helped Pash renew their long outdated image, raise brand perceptions, grow audiences, encourage new sales and deliver a professional brand to be proud of.